I topped my recently-purchased 700 in .30-06 with a Leupold VX II that I got in an auction on eBay for $230 brand-new in a shrink-wrapped box...normally a $300 scope at retail. I love it and I have compared it up against a Cabela's Alpha Series I have on a Winchester m70. I like the Leupold much more. If you look around the major outlets (optics planet, Bass Pro, Cabela's, Cheaper than Dirt) and find out what a particular item retails for then go to Amazon or eBay, you can spot the deals. Even if you paid full price I think you would be well-served by a Leupold, IMHO. They have something worthy at almost every price point.