First and foremost you need to decide what kind of "store" you are. Are you a "something for everyone" or are you a niche marketer selling to select shooters.
Many people will go into a store, touch and feel a lot of rifles, then buy the one that best fits their budget, period. Those people often just want "something" to put on top so they can go shooting. For that market I'd carry some Nikkon's in various prices. Enough "name" to satisfy but yet affordable.
For the rest of the customers it's all going to depend on who they are. Hunters, Competitors, or just plain "I have to have the best" types. Rather than trying to have ALL, pick what you feel is best for each level and go with it. Then just order the ones you don't have in stock, using the money you've saved in "inventory costs" to special order and get next day delivery. All that money tied up in non moving inventory costs money in interest (either lost because it's not in the bank or paid when you have to borrow).
Sorry, just speaking figuratively, of course. The "value" I received from this topic was seeing what everyone's favorite scope happened to be. I didn't know the purpose was to determine what brands to stock on the shelves.....
Furthermore, a person successfully harvesting an animal each season with a rifle equipped with a Walmart scope is indeed "GTG" and people making comparisons between different brands of optics should only do so with a fair, honest assessment of each in the same types of tests and conditions - just speaking literally, of course.
To say it in simple words. Tell me want you want to do with the scope and I will tell you what will fit the bill you have available.
shoot to kill not wound !
wow...I do apologize for creating such a ruckus with this poll. I wasn't looking for business advice on stocking procedures. I wasn't trying to compare a Leupold Mark 8 to a Bushnell banner. I was merely wanting to see peoples likes, that was it. Nothing more, nothing less. Sorry for the confusion.
For a vendor I would say having a variety of scopes would help. After seeing which ones leave the shelves faster they are the scopes that will be your money makers
Last edited by Winxp_Man; 07-25-2014 at 08:34 PM.
shoot to kill not wound !
I have Leupolds, Nightforces and Redfields, all work well for what I use them for.
"I'm all in favor of keeping dangerous weapons out of the hands of fools. Let's start with typewriters."
- Frank Lloyd Wright (1868-1959)
Sightron have made my list
Schmidt and Bender PMII
Proud member of WTFDTSG Club.
Nice Try = You Suck spelled different.
Stercus Accidit = Sh*t Happens in Latin.